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Be-Cause Kick Off Party

Updated: 04/01/2011 2:51:47 PM
THE STAR-STUDDED, salon-packed Millennium Harms Software Be-Cause event at Tela Salon in the Meatpacking District of NYC brought together more than 240 salon professionals in a kick-off party to benefit Beauty Changes Lives.
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Marketing Lessons from the Grateful Dead (Book Review)

Updated: 03/17/2011 2:58:58 PM
What is the book about? It’s about the marketing genius of The Grateful Dead, and how ahead of the time the band’s concepts and strategies were. The book is based on establishing a fan base and how to utilize it to the fullest. Giving things away for free and letting the fans spread the word. The Dead let people tape their shows for free—they would actually hand out cassette tapes to encourage it, because then the tapes would be passed from person to person, spreading awareness. That is something I really believe in as a small-business owner in NYC and always have. If you have them at hello, you have lifers. Love that!
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Following the Yellow Brig Road

Updated: 02/28/2011 5:48:21 PM
It’s not often you see this particularly glowing shade of canary yellow hair on a woman’s head. But women like Brig Van Osten don’t come along very often and become creative role models to a whole industry. Of course, in the beauty industry, you can be anyone you want to be. Brig, as I found out, just wants to inspire others, bake better cupcakes than Betty Crocker and have tons of fun.
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Perspectives: Playgrounds for Creativity

Updated: 02/28/2011 4:46:31 PM
In an innovative panel session at America’s Beauty Show March 13, four forward-thinking salon owners will be partnered with consumer beauty editors from Allure, T.C.W. (Today’s Chicago Woman), Marie Claire and Self to define and explore a different client segmentation, during “Smart Thinking, Straight Talk: A Salon and Spa Owner Dialogue,” hosted by ABS and P&G Salon Professional and powered by media partner SALON TODAY. To get the owner participants warmed up for the panel, we invited them to participate in a special version of “Perspectives.” This month, we asked each owner: “As a leader, how do you help your team members stretch their creative muscles, and how do you translate the power of that creativity into new sales for your business?”
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The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

Updated: 01/24/2011 3:24:24 PM
If you were to pick a theme word for 2011’s SALON TODAY 200, it would be VALIDATION. This year’s competition measured all areas of salon business in calendar years 2008 and 2009—two of the toughest years for all businesses. For a salon to not only survive, but thrive during these years, strong leadership, solid systems, motivated employees and loyal customers were mandatory.
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Custom Gift Cards

Updated: 01/18/2011 11:50:04 AM
The holiday rush may be over, but for salons and spas gift card season is still in full swing with Valentine’s Day, Mother’s Day and Father’s Day ahead. A customized Visa gift card could be the perfect reward. Consider building your message and awareness by creating customized Visa gift cards designed with your salon’s branding.
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