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Getting to the “Root” Of Social Media Success

By Kelly Ehlers | Updated: 08/27/2012 9:15:00 AM
Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
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Tap into the Back-to-School Shopping Season

By Stacey Soble | Updated: 08/25/2012 12:35:00 AM
The back-to-school frenzy represents big bucks for many retailers. Here are some tips for capturing some of those sales.
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Learn How to Communicate Behind the Chair and on Stage

By Lauren Salapatek | Updated: 08/22/2012 3:17:00 PM
Want to become a platform artist? Or simply improve your communication skills with clients? Naked Audience Productions is conducting a lab called Stages that will help you take home practical actions to control your career, make more money and create a name for yourself in the professional beauty industry.
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RED 7 SALON Styled Artists for Lollapalooza!

By Lauren Salapatek | Updated: 08/21/2012 11:17:00 AM
Every summer in Chicago, the streets by Grant Park line up with thousands of people for a three-day festival called Lollapalooza. And, every year, musicians and celebrities gather at the VIP Music Lounge at the Hard Rock Hotel Hard Rock to spend a little down time before the festivities. For the past seven years, RED 7 SALON has been working at the lounge for Lollapalooza. This year, they worked exclusively with CK1 and offered hair services (to compliment CK1's make-up services) to invited VIPs/Artists in the lounge area.
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What’s Being Said About Your Salon? Simple Steps To Review Sites

By Kelly Ehlers | Updated: 08/20/2012 2:30:00 PM
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
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The New Back-to-School Mentality

By Stacey Soble | Updated: 08/11/2012 11:29:00 AM
Malibu C's Tom Porter is trying to reshape the way salons promote the back-to-school season. In this one-on-one interview with SALON TODAY, he explains how natural forces impact hair over the summer, and how salons can turn that damage around and create a great business-building strategy.
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