2013 STAMP Coordinated Campaign Winner: Saab Salon Spa

By Stacey Soble | 09/02/2013 1:57:00 PM

 

Your One-Stop Prom Shop
SAAB Salon Spa
Ottawa, Ontario
Owned by: Frank and Nina Saab

After a successful prom promotion in 2012, the Saabs knew this year’s season could be even more successful with a coordinated campaign. Working with Imaginal Marketing, to develop an update to the salon website and Facebook page, an ecard to existing guests through Demandforce, as well as in-salon posters, cash wrap signage and fliers. Fresh, whimsical artwork combines with the “Your One-Stop Shop” theme to attract high school seniors and their parents to shop SAAB for the full prom experience – a special package including hairstyle, makeup application, and mini manicure and pedicure for $200. “We knew our target market include heavy social media users, so we made sure to link all our pieces to Facebook where our fans could like them and share them with friends,” say the Saabs. “As a result, we booked $4,05 in prom appointments, plus we exposed our brand to a younger market, many of whom will return for years to come.”

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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