2013 STAMP Branding Strategy Winner: Element Day Spa and Salon

By Stacey Soble | 09/02/2013 6:13:00 PM

 

A Visual Retreat
Element Day Spa and Salon
Lake Placid, New York
Owned by: Michelle Hogan


For Element’s new brand, Hogan wanted to appeal to an environmentally conscious, upscale consumer who was searching for a retreat, without using the predictable literal meaning of the word element. Imaginal Marketing helped her arrive at a brand that appealed to a strong masculine and feminine clientele, by incorporating a tree, which they view as a single representation of the four main elements of earth, air, fire and water. The branding package features a muted watercolor style that complements the simple lines of the logo.

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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