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Business Card Makeover PLUS Elumen and Colorance Formulas

By Alison Shipley | Updated: 05/20/2013 1:46:00 PM
MODERN Facebook fan Nicholas Moore-Perez shows how he features his color work on his business cards to get new clients in his chair--PLUS get the formulas!
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Converting Fans to Clients

By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
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Decoding Social Media Hashtags

By Kelly Ehlers | Updated: 05/15/2013 9:00:00 AM
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
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Market Watch: The New Nail Niche

By Anne Moratto | Updated: 05/02/2013 10:31:00 AM
With the gel revolution, the salon and spa world staked its claim on a thriving nail business, and today's wave of new products and services continue to fuel its growth.
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Salon Target's Software Through a Kiosk

By Lauren Salapatek | Updated: 04/26/2013 10:34:00 AM
Salon Target software allows salons an untapped digital advertising revenue stream, a product and service promotional tool and a salon management software—all-in-one. Read more about the features of this product.
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Spa Hopping: Bridal Package Ideas

By Stacey Soble | Updated: 04/18/2013 2:58:00 PM
In preparation for wedding season, some ISPA members give us look at their spa bridal packages.
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