Marie Ferro Captures the celebrity niche in Malibu.
MARIE FERRO’S HAIR STUDIO
OWNER: Marie Ferro
PRODUCT LINES: Phyto, Malibu Wellness, Goldwell Color
AVERAGE PRICE FOR CUT: $95 to $150
AVERAGE TICKET PER CLIENT: $300
WORK HAS APPEARED IN: Vanity Fair, In Style and People, as well as industry publications. Ferro also does a monthly makeover in Under The Sun Magazine.
TELEVISION APPEARANCES: Makeover artist on E! Style Network, Good Morning Malibu and The Oprah Winfrey Show.
Ferro designed her salon with her client’s needs in mind—by creating a sensual sanctuary that’s eco-friendly and spiritual. SALON TODAY asked Ferro about her experiences as a celebrity stylist:
ST: How did you get to the point you’re at now?
About a year after I opened my salon in 2001, I did a makeover segment on Good Morning Malibu, part of our local cable network.
Right after that, Oprah called me, and I did another makeover segment for her show. After Oprah, I started gaining more clients because they also had been guests on her show and liked my work. Currently, I am doing makeover videos. I have a network executives directing the shoots and an allstar team filming.
ST: Who are some of the high-end clients that you have worked on?
My patrons consist of celebrities, directors, producers, studio executives, as well as royalty. I’ve done hair for icons like Barbra Streisand, Farrah Fawcett, Olivia Newton John, Daryl Hannah, Suzanne Somers, Shirley MacLaine, Katharine Ross and many younger actresses.
ST: Tell me a little about your clients’ needs?
I have worked with many actresses who have played different characters. I try and create an image, which will fi t that person— depending on the role they are taking on. I look at the whole person, where they are going and what’s important to them internally. These aspects help me fashion their hair in an artistic way.
What’s different about my salon is that it’s very spiritual. Most of my clients have high-pressure lives, so when I decorated my salon I wanted to make it very tranquil. I used to do many house calls; but now that my salon is so private, I think clients feel more comfortable coming in for my services.
ST: What specific things have you done to your salon in order to accommodate high-end clients?
My salon emits privacy, security, tranquility and calmness. Being calm and confident in what I do makes my clients feel secure. Three years ago, I redesigned my salon with the help of interior designers, an eco-expert and an expert in feng shui.
My intention was to align the salon with the specific needs of my clients, as well as myself. I wanted to incorporate the beauty of the surrounding nature and create a comfortable sanctuary that was eco-friendly. Out the back door of my salon is Malibu Colony, which is on the ocean. Out the front door are the Santa Monica Mountains.
The feng shui creates an open flowing energy my clients feel the minute they walk in the door. They appreciate the calm, serene, private environment.
ST: What is your favorite aspect about being a stylist?
Besides working on high-end clients, I really enjoy doing makeovers for women in battered women’s shelters. Usually, I will bring a make-up artist and a celebrity photographer— this way they can snap a photo so the women can have a new image of themselves. I believe self-esteem starts from the inside out, but it’s hard to feel good about yourself on the inside without being proud of who you are on the outside. Under our skin we are all the same—whether you are a high-end client or a battered women.
Share one of your best salon practices by contacting Associate Editor Lauren Salapatek at firstname.lastname@example.org.