Make Your Mark: Salon Branding

By Web Editor | 11/06/2008 11:06:42 AM


These salons put their name on everything from golf tees to tea bags to T-shirts to make their salon standout.

Luxuriously scripted letters on a subdued green hue reflect the atmosphere of Avalon, an Aveda Lifestyle Salon and Day Spa in Deer Park, Illinois. Nature scenes on gift cards and earthy designs on gift bags and gift card holders create a natural, calming vibe. If tranquil isn’t quite enough, the bold “I Heart Avalon” sticker will reel ’em in!

Anyone can advertise hair cuts, but Cloud 9 in Flower Mound, Texas does something extra—they’ve gone green! Their T-shirts and stickers promote their eco-friendly ways and keep the salon name in the client’s mind. Their marketing reminds clients it doesn’t get much better than a great hair cut and a great cause, rolled into one.

Rejuvenation Spa
no longer needs to complain about rush hour—it’s publicity time for them! Personalized license plate frames catch the eye of potential clients and reel them in to the full-service Aveda Concept Salon and Spa in Madison, Wisconsin. The VIP rewards program advertises with pins displaying the Rejuvenation logo and posing the question, “R U a VIP?”

beauty boutique goes above and beyond to be unique. Committed to providing clients with fashionable hair, they also provide super-trendy T-shirts for everyone from mom to baby. With fun hair-related sayings on the front, the Herndon, Virginia salon has room to advertise their name on the back. And for the days that the Maude T-shirt is in the wash, chic leopard-print marketing materials flaunt the salon logo.

For tea time or tee time, Rumors in Latham, New York, wants to be there! On personalized packets of tea, Rumors requests, “Let us be your cup of tea,” while a set of golf tees entices clients to “Tee up with us.” These catchy phrases will stick in the minds of potential clients until it’s time for their next appointment.

Square One Salon and Day Spa uses everyday items as billboards for their advertisements. Nail files, pens and breath mints carry their logo to ensure clients are reminded of the Dayton, Ohio salon and spa. To catch a few extra eyes, soft cotton T-shirts display their name, both front and back.




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