One-Step Hi-Lift Blonding


High-Lift Hair Color

HiBlondes Control

THE COOL FACTOR: You achieve gorgeous, healthy
high lift in one step.


• You charge $85 per Goldwell Topchic HiBlondes
Control service

• To 2 clients per day, 10 per week

• You bring in $42,500 more in one year

the service buzz:

Copchi HiBlondes, which processes in 20 to 40 minutes, comes in
eight shades in the 11 series, which lifts up to four levels, and five
shades in the 12 series, which lifts up to five levels.

The brand’s Integrated Protect System provides superior protection
of the inner-hair structure during the lifting process, resulting in
extreme smoothness and shine.

“Topchic HiBlondes offers a cool shade with control and reliability,”
says Katie Leineweber, assistant brand manager for Goldwell’s
color and texturizer product lines. “Frequently with high lift you’re
pulling a lot of warmth, and the result can be a yellowy blonde rather
than the cool, crisp, clear blonde we get with HiBlondes. In addition,
instead of having to use both a lightener and a bleach, so that you
tone afterward, HiBlondes lifts and tones in just one step. This makes
the service more time-efficient, and stylists don’t have to go back and
forth to the shampoo bowl.”

Teresa Thompson agrees that the time savings appeals to both
stylists and clients. As education director of New Energy Salon in
Wheat Ridge, Colorado, Thompson trains staff in all color techniques.
The salon uses only Goldwell and KPSS color products, and Thompson
credits the quality products with helping the two-year-old salon forge
a beeline path to success.

“Blonding is the single hardest thing you do in a salon,” Thompson
elaborates. “This quick service delivers great hair color to clients who
want something very professional and shiny.”

don’t miss this:

To get clients excited about hair color, Goldwell has published Go
Color, a 30-page book designed to sit in the salon’s reception area.
Clients flip through and choose one of the multidimensional shades
shown, then bring the book to show their stylist. Step-by-step
instructions accompany each look. “Go Color is easy for stylists to use
during the consultation in order to increase business,” says Paige
Fadden, KPSS media relations manager.

trend alert:
This fall, Goldwell will launch
Men’s ReShade, a fresh
approach to men’s hair color
needs. Men have been resistant
to hair color because the
process embarrasses them, and
past results have sometimes
looked artificial. Men ReShade
will address both issues.

A five-minute grey blending
process completed right at the
shampoo bowl, Men ReShade is
made even easier with an
innovative foam applicator. The
service is designed to help men
in the 30 to 60 age with up to
75 percent gray hair achieve a
natural gray-blending look so
they can appear well-groomed,
relaxed and masculine. This new
brand will offer male clients a
great confidence boost, while
stylists will add another
upservice to their profit-making