Geno Levi Spirit and Style Salon, Bethel Park, Pennsylvania
BEFORE I OWNED MY SALON: I worked my way up to supervisor of the cosmetology school I attended and then managed a local salon for about a year.
I OPENED MY OWN SALON BECAUSE: My single mom raised me in her salon where I swept hair and did laundry for her as a child. Her success inspired me to open my first salon at age 20.
MY CLIENTS LOVE MY SALON BECAUSE: It’s not just the place they come to look good—it’s deeper than that. They leave refreshed and encouraged because we care about their spirit as well.
MY FAVORITE SERVICE TO RECEIVE IS: A hair cut and color (but a good massage, if I ever have the time, is a close second!).
THE BEST HIRE I EVER MADE WAS: My wife. It took me months to convince her to leave her career in economics and join my salon team as our manager.
THE BEST JOB PERK I OFFER MY STAFF IS: The flexibility to design their schedules to enhance the quality of their lives. Our senior staff has the opportunity to work four 10-hour days, either Monday-Thursday or Tuesday-Friday, allowing them to have quality time with their families on the weekends.
MY FAVORITE TIME OF YEAR IN THE SALON: Is during our spring and fall educational sessions.
I AM MOST PRODUCTIVE WHEN: My clients are the most demanding! The pressure to perform and keep everyone happy really motivates me.
MY INDUSTRY HERO IS: Alan Benfield Bush. His Condensed Cutting Method and business training remain life-changing for me.