Learning to be a salon coach is a rigorous process. Their job is to oversee their individual locations, learn the business, how benchmarks affect the business, and then take responsibility for reaching goals. They do not do bookkeeping, although understanding productivity goals numerically is critical. They coach and lead the salon staff to achieve those goals. June describes the role as “super cheerleader.” They must become as knowledgeable and skilled as June in delivering world class guest services, creating corresponding goals, and leading the staff members to exceed ever-shifting guest expectations.
The coach role supports June in running the business. She leads and coaches the coaches. “The coaches are in boot camp. There’s no crying in hairdressing. I have to be honest with them. The team that wins is the one that practices together.” Acapello Coach Boot Camp requires coaches to reach far beyond their current world. “If you want to know more, hang with people who know more than you.” is June’s motto. The coach team meets once a month as a group. They plan new projects, report back on prior projects, and evaluate each other’s work. June designs project challenges to build on the coaches’ strengths and at the same time pull them beyond comfort. She roots every class session in Acapello’s vision and mission, and how to live them. The mission statement: “Our mission at Acapello is to explore our every gift and talent, never wasting our potential to bring goodness, beauty, laughter and light to our guest and the world around us.” Not only do staff members have performance and professional educational requirements, they also have community service requirements.
One significant project has been for each coach to choose an aspiration and set corresponding goals, identify a mentor, ask to be mentored, and talk with the mentor in weekly sessions. They could select anyone they wanted. One coach chose a locally prominent restaurateur, whose own staff admires him. Another chose her father, successful in real estate. One chose the head of Aveda aesthetics, another, a Matrix artist, a person famous in their industry. One chose June, and another chose a peer who has achieved every goal she has set for herself in the company. The coaches have shared their learning with each other, and built alliances with their mentors that not only benefit them, but the business in general, such as these relationships with Aveda and Matrix.