Illustrations by Katrina Peterson Different from the Diva, the Naysayer is the staff member who quietly undermines the salon’s leadership through their words and actions and influences staff opinion. The Naysayer is the first one to say, ‘That won’t work’ or ‘This is a bad idea.’ He or she is the one who badmouths the owner or manager to other staff in the backroom or rebels by simply refusing to follow the rules.
Don Bewley, founder of Eufora: “When you’ve got a Naysayer, it’s important to evaluate their strengths and weaknesses and try to find out the reason behind why they act the way they do. It could be they’re afraid or insecure or uneducated, and those are things I can coach them through. Every person has different goals—my goal is to find out what their goal is and help them achieve it—then they’ll help you with their goals. People don’t care what you know until they know that you care.”
Ginny Eramo, owner of Interlocks in Newburyport, Massachusetts: “I still have a few of these, but they are not the majority. I make sure those people are not in a leadership role. Negativity can certainly spread, but if you have a healthy work environment, negativity can only spread so far. As the salon owner, you can affect the environment. I spend less time on Naysayers and more time on team players. Your attention to the Naysayer just fuels it, and what gets rewarded, gets repeated. For example, there are 12 of us going to America’s Beauty Show this year, and I’m only taking positive, team players.
“I have a Naysayer who has been honest with me and realized she’s missed out on opportunities, and I told her why so she can change into more of a team player.”
Bryan Nunes, owner of Blo in Raleigh, North Carolina: “I’m all too familiar with the Naysayer as I used to be one. At the core, the Naysayer has a fear of abandonment, failure, not being good enough and rejection. I can’t overstate how critical it is in life, not just business, to practice understanding. “The way to handle Naysayers is by empowering them. Not in an ‘OK, do you have a better idea?-way, but in a way that makes them feel valued and secure—a way that gives them a sense that they matter. Like many of us, they must be brought into awareness about this part of their personality so they can begin to ask themselves how this approach is serving them in their day-to-day lives. “As far as staff meetings go, you have to set the ground rules and expectations ahead of time as a leader. Our staff meetings have communication going in one direction. They are strictly for the delivering of information. They are not and will never be a setting where back and forth dialogue is welcome beyond questions that involve clarifying a point or something small like that. This in not to say that feedback isn’t welcome, but only in a one-on-one setting.”