The Business of Hair Color: Fostering Creativity

By Stacey Soble | 04/01/2014 1:37:00 PM

 

click image to zoom Lux Salon in Fullerton, California, recently launched its bio-annual retreat, two days each March and August when the salon closes for two days so the staff can get their creative on. Borrowing inspiration from Serious Business, the sessions start with 5-6 inspirational and trends speakers, then the staff divides into teams of stylists that break down the recent Aveda collections and create their own collections on models the salon brings in.

Together the team creates a trend board that ends up being featured in the salon’s retail area that include images and clips of trends, the team’s mood boards, and collection looks. “It’s been a transformational process,” says co-owner Wade Zylstra. “Our staff are paying more attention to the trends going on around them and that’s translating into behavioral changes. We’re seeing staff members change up their own looks with patterned tights, new nail designs and new color techniques. And, it’s incredible what those small changes do to promote trend conversation between the staff and their guests—it dares them to try something different.”

To fuel that conversation, owners James Cook and Wade Zylstra feature the finished trend board in the salon’s retail area along with a step and repeat banner encouraging guests to take pictures of themselves and post to Instagram.

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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