By Stacey Soble | Updated: 07/01/2014 1:00:00 AM
Today's salons are clamoring to hire Digital Directors, bright, savvy, educated staff who establish their brand's digital voice and manage all the salon's digital communications. Meet the digital directors of Arrojo Studio, Intrigue Salon, Schardein's, Salon Greco, Maxime Beauty and Mario Tricoci.
By Stacey Soble | Updated: 07/01/2014 12:14:00 AM
Mario Tricoci's Larry Silvestri and Megan Bueschel bring in Evoke Brand Strategy's Kelly Ehlers to help their styling team develop their own professional Instagram pages and develop a hashtag strategy.
By Stacey Soble | Updated: 06/28/2014 6:51:00 PM
At Schardein's in Oklahoma City, Steve Schardein meets his salon's digital needs with an in-house digital director and an outside digital consultant.