Where it’s at: Beaute Therapies in West Palm Beach, Florida
Description on menu: The “iron mask” is an exclusive Dermophisiologique patent since 1975. It is a deep-cleansing, anti-aging treatment that combines iron, lipids, zinc, beeswax and black cure oil. The application creates a magnetic field as it is massaged into the skin, creating a non-chemical mechanical toning action. A magnet then attracts and removes the iron particles, dragging out impurities and dead skin cells.
How much it costs: $175
How long it takes: 60 minutes
Salon’s profit on service: $150
Who performs the service: Esthetician
How many are performed each month: Between 15-20
Marketing strategy: “All the girls in my salon, including me, get the facial and clients always ask what we use to get such beautiful skin,” says Beaute Therapies owner Susan MacPherson. “As soon as people hear the name Iron Mask, that immediately sparks their interest. Another attraction is that the product comes from Italy; Italians are known for being in the cutting-edge of skin care.”
Magnets help drag impurities from the skin.