The way the salon and spa makes a client feel can make a more important impression than the results of a new cut and color or a rejuvenating facial. How a guest is greeted on the phone, welcomed when they walk in the door, and eased through check out is an integral part of the service and plays and important part in whether or not the guest chooses to return.
The SALON TODAY editorial team has been gathering what we felt were some inspired salon greetings and salutations and thought we’d share:
When guests call at the Aveda Institutes in Denver, Provo or Tucson—all owned by Dale Lemonds—they are greeted by the same sunny greeting: “It’s a great day at Aveda, how can I make you smile today?
At Lavish Color Salon in Cleveland, Ohio, Owners Tracey and Anthony Cirino customize how the front desk answer the phones each month. For example, here's what they used in February for Valentine's: "Love is in the hair at Lavish Color Salon, this is Megan, how may I assist you?"
At Bella Salon and Day Spa in North East, Pennsylvania, owners Darlene Youngs, Cheryl Phillips and Stephanie Dowd, acknowledge that clients have a choice with their scripted greeting: “With all the choices you have, we truly appreciate you choosing us.”
Bryan Nunes of Blo in Raleigh, North Carolina believe it’s also important you know whom you speaking with, so he includes the name of the greeter in the script: “Thank you for choosing Blo, this is Tiffany. How may I assist you today?”
Guests calling into Studio Be Salon in Fort Collins, Colorado, are greeted by an auto-concierge designed to educate and entertain, says Owners Ian and Beth Weber: "We get tons of compliments on our phone system and are always thinking of ways to keep iit fresh. Give it a call right now (970-416-0400) and press 4 for a complimentary blowout or 5 for an instant confidence booster." (Editor's note: Go ahead and give it a call, we got Ian and Beth's permission.)
Jackie Manici, co-owner of Paul Kenneth Salon and Spa in Woburn, Massachusetts, says new guests to their salon are surprised by two things: “When they arrive, they see their names posted on our Welcome Board, and they are offered a latte, cappuccino or tea. Guests have actually posted on City Search about how special this makes them feel.”
At Salon Allure in Huntsville, Alabama, manners and etiquette are paramount, says Owners Michelle McGough and Paula Lecher: "We are Southerners, and 'Yes, Ma'am' and 'No, Ma'am' go a long way here. This tradition implies manners and respect for one another. We require our employees observe this tradition through their words and deeds, and our customers smile when they are treated with this time-honored deference."