“Also, Demandforce gives users a $100 gift card every time they refer a salon/spa who signs up for the program. I’ve earned enough to buy the salon a new TV and an iPad mini!”
SALON TODAY: If you could give a new salon owner three key pieces of advice, what would they be?
Yeager: “First, as a salon owner, my team is my most important guest. Treat them as such. Be there for them, coach them, and always set a good example. They will practice and create habits of what they are taught and what they see.
“Next, create your own culture with the end result of your incoming guests’ experience in mind. If you hire out of school and grow your own talent, you will always have more control over your culture. If you do not create the culture, it will create itself.
“Finally, TAKE CARE OF YOURSELF FIRST! When you take care of you first, you are better equipped to take care of everyone else! On a flight they ask you to put on your oxygen mask first before you can help anyone else for a reason. Do you feed your attitude good things? Do you educate yourself? Are you present mentally, as well as physically? Is your self esteem contagious, or do your hold onto things that drag you down? Trust me, it will show. I take care of me first every morning by starting my day with CrossFit. It feeds my body, my mind, my heart and my soul first thing every day, so I am equipped to take on anything and everything. Find your thing, and make it a part of your day!
“Above all else, enjoy every moment. We work in the number one, happiest industry in the world. Embrace it with ‘wishes, love and fun’ and be contagious to everyone you meet!”