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Digging Out from Blizzaster 2011!

By Stacey Soble | Updated: 02/09/2011 3:04:13 PM
As the Blizzaster of 2011 swept through the country, it left salon closings, client cancellations, staff absenteeism and even broken water pipes in its wake. While salon and spa sales are typically sluggish in January and February anyway, this wintery hiccup is causing a ripple of panic as owners study their monthly sales projections. But we've found many owners won't take it while sitting buried in the snow, and they're actively communicating with clients and extending hours and days to keep guests on schedule, developing special winter promotions and even helping guests dig out their cars out. Follow this running blog, as owners share their stories, and owners and salon coaches offer suggestions for recouping lost sales.
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The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

Updated: 01/24/2011 3:24:24 PM
If you were to pick a theme word for 2011’s SALON TODAY 200, it would be VALIDATION. This year’s competition measured all areas of salon business in calendar years 2008 and 2009—two of the toughest years for all businesses. For a salon to not only survive, but thrive during these years, strong leadership, solid systems, motivated employees and loyal customers were mandatory.
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Unexpected Guests

By Stacey Soble | Updated: 01/04/2011 11:06:30 AM
At Juut Salonspa Uptown in Minneapolis, Minnesota, walk-ins are welcomed—especially in evenings when the academy’s New Artists take appointments between 4:00 and 8:00 p.m. But one recent, unexpected ‘guest’ who drove through the salon’s front window taking two passersby with him, proved to be a real-life customer service exercise for the salon’s staff and students.
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10 Great Customer Service and Recovery Tips

By Stacey Soble | Updated: 12/15/2010 9:42:14 AM
It’s that special season again: the season of crowded stores, whiny kids, irritable customers, and stressed-out employees. If you’re a business owner—in any industry but especially in the retail segment—the holidays are a precarious time. When fuses are short and wallets are shrinking, customers expect great service, says author Maribeth Kuzmeski. Fail to provide it, or fail to instantly implement a recovery plan on those occasions when you do drop the ball, and you may find yourself experiencing a not-so-merry 2011.
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October Musts

Updated: 10/20/2010 4:10:40 PM
Now’s the time to deck your halls…or rather your front desk, stations and retail displays. While a festive environment can drive gift card and retail sales, there are a few things to consider before you break out the tinsel: Your staff members and your clients most likely come from different faiths, so your decorations should be religious-neutral. Resist the temptation to overdecorate— your decorations simply need to lighten the spirit and remind clients you’re a retail destination.
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Staying on Top of Seasonal Trends

Updated: 10/15/2010 2:36:46 PM
As your salon’s leader, one of your important roles is to serve as a conduit between the beauty and fashion worlds and your stylists who work your frontline. So this month Salon Today asks: “How do you and your staff stay on top of seasonal trends?”
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