By Lauren Salapatek | Updated: 01/02/2013 4:31:00 PM
What advice would you give to improve a salon’s promotion planning strategy? What salon promotions are most effective in driving client traffic? How does an online strategy drive client traffic? What can stylists do to better promote their services?
By Lauren Salapatek | Updated: 12/18/2012 10:25:00 AM
If you want to know where your most wide open market is, who are ready and willing to invest in hair care, look no further than male clients. Make a 2013 New Year's Resolution to gain more male clients!
By Lauren Salapatek | Updated: 12/04/2012 3:13:00 PM
One in every 13 people worldwide are active Facebook users, according to onlineschools.org. That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Read about why you should consider creating two separate Facebooks, and get tips and tricks of what you can do to boost your portfolio with the help of the one and only--Facebook.
By Lauren Salapatek | Updated: 11/15/2012 9:50:00 AM
Eufora stylists and educators from all over North America gathered in San Diego for Eufora International's first North American Leadership Conference. The two-day, VIP educational event was created to energize the company's legions of educators and assist them with furthering the mastery of their craft to inspire stylists across North America. Guests enjoyed a mix of advanced business and technical education, in addition to four awe-inspiring runway shows.
By Lauren Salapatek | Updated: 10/30/2012 11:25:00 AM
Since it’s the season of giving, what add-on services can stylists give to clients? What are ways salon professionals can thank clients for their patronage?