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Creating Demand for Your Salon

By Stacey Soble | Updated: 10/11/2011 7:18:00 PM
As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.
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The New Target Markets

Updated: 09/08/2011 2:14:00 PM
For this article, we decided to focus on four of these new niches, explore the forces that are driving them, and showcase the salon and stylists who’ve strengthened their businesses by delivering exactly what these niches want. We hope our exploration will help you think about your clients in a different way, even encourage you to line up a new niche in your sights.
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Leading Lady

By Karie Bennett | Updated: 09/08/2011 12:16:00 PM
In this one-on-one interview, Hollywood’s favorite male grooming expert Diana Schmidtke offers the behind-the-scenes look at her job styling on the set; details her newest adventure with John Paul Mitchell Systems’ Mitch, and tells you what your male clients really think.
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Write Your Own Salon Script

By Rasheeda Moore and Jason Hall | Updated: 08/19/2011 10:46:00 PM
Rasheeda Moore, is one of the fabulous salon directors, at Red 7 Salon, with locations in Chicago and Evanston, Illinois. When not running the front desk, Moore is active in the theatre/improve world. In a recent conversation with owner Jason Hall surrounding the summer of upcoming movie blockbusters, they came up with a great twist on how it relates to what they do everyday at Red 7. We are lucky they wanted to share it with other owners and managers in the SALON TODAY audience:
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Enter the 2012 Salon Today 200

Updated: 08/08/2011 3:06:00 PM
The competition that was built on salon growth now stretches beyond it to examine all the best management practices that contribute to salon success. This year’s application includes 11 different competition categories.
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Tornado Relief Cut-A-Thon

By Lauren Salapatek | Updated: 07/19/2011 11:19:51 AM
Angus Mitchell and his Angus Mitchell Salon Beverly Hills staff recently held a special ‘Tornado Relief Cut-A-Thon’ to help the American Red Cross raise money for the victims of the Joplin, Missouri tornado disaster. Read the details
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