For your very first shoot, hold your expenses to a minimum, Price says. “Use three models that you pay $300 each, and many photographers in most cities would be thrilled to make $1,000 for the day. Have someone on staff do the make-up, or hire someone locally for $300 to $500.”
The other choice is to make your first shoot a test. “Get your feet wet,” says Ruiz. “Build a relationship with a few photographers, make-up artists and models. If their skill level is as high as yours, it will be a phenomenal experience for all of you. You’ll learn together.”Return to Links
Although you probably don’t need a lawyer to draw up a complicated legal package for you, read everything you sign and be aware of the typical legal pitfalls:
•Require every model to sign a standard model release permitting you to use her image for both editorial and advertising and for print, video and online publication.
•On your calendar, mark the last date you’re allowed to use the photos. Normally, the modeling agency and/or the photographer permit about a year’s use. If possible, include in writing that once you offer the images to a magazine, you have no control over how long it will take for them to be published.
•If the players are contributing their various talents for no payment, what you’re doing is a test. You may include the images in your portfolio in order to pursue freelance work, but not for any type of advertising or marketing. They cannot appear on your menu, on a poster in the salon or in a book left out for clients.
•Shooting on spec is a little different. Although most or all of the contributors come to the table without payment and you are prohibited from using the images for advertising, when you shoot on spec you are permitted to send the photos to publications for editorial consideration with the credits naming everyone involved.Return to Links