“I can go in afterward and retouch the images,” says Carson. “But it’s very time-consuming to lighten the make-up or add contour. It will cost less to hire a good make-up artist to get it right the first time.”
If you have confidence in a make-up artist on staff at your salon, that can present a welcome opportunity for you to involve that member of your salon team. For your fashion stylist, you can use someone from the salon. But be careful, advise the experts—particularly with allowing clothes that are too distracting or provocative.Return to Links
Once you have assembled your shooting team and have settled on a theme, schedule some preproduction meetings with everyone involved except the models. It’s up to you how much input you want from your stylists and how much you want to drive the vision yourself.
On shoot day, your goal is to avoid surprises. “If you have a storyboard you’re more likely to have things run smoothly the day of the shoot,” says Price, who even has his team practice the styles on mannequins.
Getting the model in your chair prior to the shoot will also boost your chances of success. “Sometimes hair stylists will try to do a complicated look that they’re not really prepared for,” says Barston. “But when the stylist has knowledge of the model’s hair, she can do pieces or extensions ahead of time if need be.” And, of course, cut and color should be done a day or two ahead.
Another reason to meet with models in advance is to have them sign releases. “The release protected us when a young model sued us because she was getting published too much,” says Shortino, remembering a model who complained that she should get royalties on the extensive exposure. “We gave her a nice look and the magazines liked it!”Return to Links
Time and Money
A shoot with three to six models will take all day, often a long day, and Anlauf says it’s not unusual for her to book two days. Price counts on three hours per model, which breaks down to 90 minutes for hair styling, 30 minutes for make-up and one hour to shoot. With several stylists, of course, the model prep can be done simultaneously. Plan as well as you can, and then it just takes as long as it takes.
By now, Shortino has it down to a science; he has six to 10 stylists doing a total of 12 models and still finishes in one day. While Anlauf says the price of a shoot can run $10,000 or more, Shortino tags the cost at $3,000 to $5,000, which includes providing breakfast and lunch for everyone on set. “It’s good etiquette to take care of the people you have there for the day,” he says.