Barston’s major salon client, Hairroin Salon in Hollywood, California, offers L.A.’s professional models a discount. That gets them in the door, and later the owner can negotiate a deal for using them in a shoot.
The model you want to avoid is a celebrity; even a local personality can be a drama queen. “They’re used to seeing themselves on TV, on stage or in film, where the image is more forgiving,” Barston says. “They also tend not to move in front of the camera as well as a model does.”
Many salons use “real people” as their models, often their own clients. Whereas professional models can come in with overprocessed hair, you can find non-professionals with exactly the hair you want. But unlike professionals who already have agreed to do what the shoot requires, any off-the-street models require a full consultation just as you would conduct with any client before making a major hair style change.
Carson recommends that you explain fully what you will be doing to her hair, and make sure she agrees to it. “During the shoot if she’s thinking to herself that it’s too short or too dark, or her boyfriend’s going to hate it, all of that will show on her face,” he says. “Your photos will have her looking as if she’s about to cry!”
Of course, the most important piece is the face that your hair will be framing. “I’ve seen a beautiful hair style on a model who doesn’t look right in it, and the photo doesn’t work,” Carson says. “But the opposite—mediocre hair on a beautiful model—makes everyone say, ‘I want that style.’ It all starts with the face.”
It helps if you have an eye for which faces will be photogenic. Carson assures you that no matter how small your town, you can find people who will make good models. Hold an amateur model call, or really go through your client base.
Shortino recommends spending up to a month on the model hunt—going everywhere from Wal-Mart, to the grocery store or department store. “Sometimes, if I see a younger girl, I’ll give her mom my card and say, ‘Give us a call if you’re interested,’” he says. “I just look for people who are somewhat attractive and have good skin and eye color.”Return to Links
Makeup & Clothing
A hair shoot keeps the focus above the neck, which heightens the emphasis on make-up. Flip through the beauty articles in Vogue—the hair is in focus and prominent in the frame, Barston says. Carson suggests looking for a make-up artist who has experience with photo make-up and is versatile enough to achieve a variety of looks. If you’re planning for avant garde, you should make sure your make-up artist has done that before. Then, as with the photographer, it’s critical to show visuals of what you’re looking for and explain the theme thoroughly.