When Price offers his high-producing stylists the opportunity to do shoots as an additional creative outlet, he’s never turned down. “If a stylist doesn’t want to do a photo shoot, that’s a red flag because it should be the most fun thing there is to do,” he says.
Every team needs a leader, agree the experts, and Price feels it shouldn’t be just anyone. “The owner must be very involved in the shoot,” he says.
Ruiz typically serves as the artistic director in his shoots. “I become the Tim Gunn of the shoot, providing inspiration through a general topic, movie, song—it can be anything or a combination,” he says. “Then I let them create what they want.”Return to Links
Once you become comfortable with a photographer, you’ll work hand in hand and every shoot will become easier. But you may go through a few photographers before you find your creative soul mate. Ruiz suggests asking for referrals from the editor of your city magazine’s fashion section.
“Send the photographers an e-mail and see whether they’ll do a test with you before you pay them an exorbitant amount of money,” Ruiz says. “Show them pictures of what you want to do.”
When Barston works with a salon team, he suggests that they clip photos from magazines or e-mail him some website photos. “They should point out which lighting they like, the make-up images they’re going for and the general look of the hair they’re planning to do,” he says. “Photos are best because we’re all incredibly visual in this industry.”
In return, Barston, who displays his hair and fashion photography at www.stevenbarston.com, recommends asking the photographer to show you his book. “I’m all about classic; other photographers are more funky and trendy,” he says. “If you want angelic, ethereal images with natural light, work with someone who has that in their portfolio.”Return to Links
When it comes to booking your models, however, Shortino says you have to take the responsibility for what you want. Your choice of models depends largely on how you want to allocate your budget. Using non-professional models will save money, but they’re a wild card. If you’re shooting for a competition like NAHA, you’re probably better off hiring experienced people.
“Professional models are the best because they’re getting paid to do whatever you want,” says Barston. “The modeling agency has cleared the cut or color change with the model, and she’s cool with it. She has no voice in the process, but she should bring something to the photo through physical movement.”