Best Staff Pleaser
When you create your spa menu, clients aren’t the only audience you have to consider. It’s also important to design services that inspire and motivate your staff, while showcasing all their talents. After all, who’s excited about a week packed with basics day after day?
Service: Bamboo Indulgence
Where it’s at: Lather Spa in New York
Menu description: An intoxicating full body experience—luxuriate in the steam of our Vichy shower while breathing in the stimulating scent of lemongrass. Enjoy a head-to-toe exfoliation using our popular Bamboo Lemongrass Foaming Body Scrub, and relax with a moisture massage using soothing oils and lotions.
Who performs it: esthetician or massage therapist
Products used: bamboo lemongrass body scrub, sea kelp body wash, lavender whipped body crème
Length of service: 45 minutes
Average sold: 200
Why it’s the best: Melendrez says staff members love to perform the service because it almost always exceeds the clients’ expectations, leaving them pleased by the spa and the technician. “The lighting in the room is relaxing, the smell of the product is refreshing and clients love the Vichy shower. They often are so amazed by the results, they buy the scrub to take home.”
Best Avenue to a New Market
Every spa is looking for new clients—why not add an entirely new demographic to your appointment book?
Service: Eveline Charles Beauty Bootcamp
Where it’s at: Eveline Charles Academy in Edmonton, Calgary
Menu description: Beauty Bootcamp is a fun and creative place where girls, ages 11-15, will be inspired in the areas of self-esteem, healthy lifestyles, skin care, hair care, make-up and teen fashion. Learn valuable lessons now for lifelong healthier hair, skin and self image!
Who performs it: Staff members from the academy and the salons
Length of service: 9:00 a.m. to 4:30 p.m., Monday through Friday
Average sold: The 30 spots available for each of the weekly summer sessions have been sold out and there’s a long waiting list.
Why it’s the best: “In the summer months, our enrollment is lower in the academy so we had some available space,” says Lina Heath. “We decided to create a camp program that targeted girls who were in junior high school and transitioning to high school—the camp’s purpose is to bring self-confidence to girls by teaching about beauty, fashion, hygiene and health.”
Heath says the target market for the camp are both the girls who have a love of make-up and fashion and those who don’t know much about either. The salon is not just grooming future Eveline Charles clients, but possibly students for the academy as well. “The mothers have expressed so much interest in the camp we’re considering an adult version for next year,” adds Heath.