Best Profit Builder
When compared to the salon business, the spa is traditionally not as profitable. Services are labor intensive and incorporate expensive products and equipment, and few clients book on a regular schedule. Building on a successful cosmetics business, one spa tapped a new service that immediately built spa clientele and drove revenues.
Service: Eyelash Extension
Where it’s at: Interlocks Salon and Day Spa in Newburyport, Massachusetts
Menu description: Instant glamor is yours with our innovative and proven system. Your expressive, beautiful eyes won’t need mascara, and our individually applied, semi-permanent lash bonding system will stay with you through showers, and daily routines. Most importantly, our certified specialists have not only perfected the technique to artistically apply lashes one by one, but have also mastered the skill required to maintain your lashes, keeping them looking perfect month to month.
Price: $200 full set; $100 half set, $60 fill
Who performs it: esthetician
Products used: Novalash extensions, surgical glue
Length of service: 90 minutes for full set; 30 minutes for fill
Average sold: about 5 full sets and 20-30 fill per week.
Why it’s the best: Owner Ginny Eramo first caught the buzz about eyelash extensions from Boston salons and thought it’d be a great service to cater to her hair extension clients. “But those who get eyelash extension aren’t who we thought they’d be—they tend to be the average woman, not the fashion diva. And these women are crazy addicted—it’s a cheap thrill and it makes you feel so feminine.”
With clients returning every three to four weeks for a fill, this spa service develops a regular client base similar to that of your hair or nail business. “It’s also a profitable service from the get-go; our estheticians see the guests frequently and guests often add on other services. And it doesn’t have the ramifications of a waxing service, it’s comfortable—many fall asleep—and they leave in an upbeat mood.”
The Best Special
In any retail situation, specials are used to drive sales. In the spa, specials are an excellent way to test a new service you’re considering adding to your menu or to drive traffic during slower times.
Service: Quick Fixes
Where it’s at: Contour Day Spa in Plantation, Florida
Menu description: These specials go into effect from 9 a.m. and must be checked out by 2 p.m:
Blissful Mondays: Full head of shoulder-length highlights and a deep conditioning treatment.