In the world of pageants, “the best” is typically reserved for the one who earns the crown. But did you know that numerous other young women win prizes or scholarships in other categories, such as congeniality, fitness in swimsuit, and talent?
Most spa owners consider their best service as the most popular or the most profitable one. And many, as you may know from your own sales results, would point to the signature facial or massage as the best.
While that basic service may result in the most sales, it’s probably not the service that’s earning you the most ink in the local paper, distinguishing your establishment as an expert in an area, reenergizing your staff, or even soothing the nerves of frazzled clients when you’ve made a mistake.
So, with a nod to Miss Congeniality, SALON TODAY offers this fun-filled look at all the “bests” on the spa menu. We gathered menus from around the country and surveyed their owners to determine what services they believe really make their businesses shine.
The Best Basic
Before we look at all the hidden gems on the service menus, we had to start with the winner of the popularity contest. In our unofficial survey, spa owners overwhelmingly stated that in recent years the hour-long massage has surpassed the signature facial as the most popular service.
Service: Essential Massage
Where it’s at: Habitude Salon, Spa and Gallery in Seattle, Washington
Menu description: A full hour of relaxation and light to medium pressure complemented by your own unique blend of Aveda essences.
Who performs it: massage therapist
Products used: aromatherapy oils, massage oil, blue oil, foot relief lotion
Length of service: 60 minutes
Average sold: 400 per month
Why it’s the best: “It’s a service that people do for themselves,” says owner Inez Gray. “And while they can be intrigued by a rock massage or other specialty massage, those that buy the essential massage really just want to be rubbed on for a solid hour.”
While some spa services are becoming maintenance, even an occasional spa experience can be an escape from frazzled daily life. Sometimes that can be a challenge, because clients want to continue the experience, but you’ve got to turn the room over to make a profit.
Service: The Hammock Massage
Where it’s at: Ginn Hammock Beach Spa in Palm Beach, Florida
Menu description: In an innovative combination of aromatherapy and massage techniques, the resort’s spa therapists have collaborated to provide the most luxurious treatment the spa has to offer. Following one blissful hour of aromatherapy, hot stone massage, Swedish massage and spiritual Lomi Lomi massage, guest will be led just steps outside to a private cabana where a hammock awaits. Guests can enjoy complete relaxation while they listen to the lulling waves of the ocean.