An Ad Campaign That Sticks

By Web Editor | 07/21/2009 3:07:00 PM


With colorful stickers featuring a heart, a lightening bolt and a star, these ads from Taglio Salon, in Phoenix, are designed to be risqué bikini waxing templates—and they are as visually attractive as they are unique.

“It’s no secret that looking good makes you feel better,” the cleverly designed ad states. At Taglio Salon, they specialize in doing both for their clients—but only on the parts people see. “The rest is up to you,” it continues. “It’s not hard to say a whole lot more with a little less. Just peel, stick and wax. What happens after that—we don’t want to know.”

The stickers are just one of the salon’s witty advertising campaigns they’ve won advertising awards for, including a Merit and Silver award from the American Institute of Graphic Arts and an Addy award from the American Advertising Federation.
“Any one of us at Taglio Salon would be happy to take care of any beauty needs you may have—from cuts, styling, coloring and conditioning to extensions, facial waxing and make-up,” the ad states. “Or just call to set up a consultation.”

The salon also provides an additional sticker listing the salon’s information, website and phone number on the flip side.
This innovative marketing technique is sure to bring clients out of winter hibernation and into the salon.






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