Four top North American salons that partner with P&G Salon Professional share tips on how they are increasing salon color sales in today's economy.
"We call it up-sellingâbuilding our color sales with the color clients we have already," explains Christoper Dove, co-owner of The Doves Studio in Santa Monica, California. "We encourage add-on services to clients who are already buying color services. Your current color clients are already sold on the benefits of hair color. They are the best people to target."
"We offer a special discount if clients rebook with a friend or book their next appointment before they leave the salon. This ensures our stylists' books are full," says Lois Christie, owner of Christie & Co. Salon and Spa in Bayside, New York.
"You actually add value to a client's service by recommending take-home products that improve the quality of the hair," according to Manhattan salon owner Eva Scrivo.