STAMP 2014: Urban Betty's Blog

By Stacey Soble | 09/02/2014 4:21:00 PM

 

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Betty of the Month
Urban Betty, Austin, Texas
Owned by: Chelle Morrison

Urban Betty created its blog to keep clients informed, increase its search engine optimization, reach a wider range of people, and educate clients about salon expectations and DIY hair. Everyone in the salon, including stylists, receptionists, assistants and managers are assigned a blog per year, plus the owner and marketing director both write blogs monthly so there is a minimum of three blogs posted each month.

One regular blog is the Betty of the Month, featuring a client that the team feels encompasses the salon’s mission statement. “Featured clients receive 20 percent off their next service, a goodie bag with products tailored to them, and their product picks are displayed in the salon with their photo and a blurb about why they love these products,” Morrison says. “This has been a great way to thank our clients and acknowledge their loyalty in public.” 

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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