click image to zoom Process: The Lamina Lift Mask doesn’t require any preparation time; it can easily and quickly be placed onto a client’s face. “It can even be applied over the make-up of clients who are perhaps in a rush or simply do not want their makeup removed,” Mazza says. Removable eye-pads allow eye make-up to stay in place. “Make-up stays flawless, and skin still receives the dynamic benefits.” Removal is done by removing the mask, and no blotting is required.
Who performs the service: Skin and massage therapists
Supplies used: If the client has make-up on, that can be removed with a skin cleanser, towel and bowl of water. If there is no make-up or the client wants to leave make-up on, only clean hands and spatula are needed to remove the mask from its container and apply.
Duration: 15 minutes
Target market: Anyone can benefit from the service, according to Mazza. “It brightens, lifts and hydrates winter-weary skin,” Mazza says. “Its cooling sensation refreshes and de-puffs skin instantly. Men and women are both enjoying it!”
How it’s marketed: Vito Mazza Salon has been offering a free mask to color clients, which has been a good way to cross-promote between salon and spa services.
Number sold per month: Around 75
How the service contributes to Vito Mazza Salon's success: “The Lamina Mask has been an ideal tool to increase retail sales, increase work tickets as well as give our clients added value,” says Mazza.