Some of the summer-focused classes that we hold in our HOPE for Beauty Education Center include certification in keratin services to help combat humid-weather frizziness. Insalon smoothing services always include a line of at-home maintenance products that will boost summer retail sales.
During this period we also focus on blonding classes with lots of foiling and baliage techniques so salons can be prepared to have an arsenal of summer color services to offer.
For the first time we also offered Brazilian waxing education with live models. The classes sold out immediately and salons were ready to promote these services for the swimsuit season.
As distributors, we believe that the best strategy for addressing sluggish months in the salon is to prepare ahead of time by offering education on the services that will help salons get through those seasons and take them into the next.