ST: Who is your target market, and how have they reacted to your concept?
Marks: While we target any client interested in an upscale salon or spa experience in our area, we do tend to attract clients who are label readers, those who either have allergies or sensitivities, or cancer patients who can’t tolerate certain ingredients. For most clients coming into our salon for the first time, they comment that Salon Botanique doesn’t smell like a normal salon, that it smells nice and fresh. After they’ve been with us awhile they will comment on what a difference the products have made in their skin and hair.
The setting for the salon
is one of comfort and
Asian-inspired elegance. SALON BOTANIQUE ECO-CHIC
OWNER: Aurora Marks
SQUARE FOOTAGE: 2,000
PRODUCT LINES: Sojourn, Milkshake, Kevin Murphy, Neuma, Original Sprout
COLOR LINE: Organic Color Systems
TREATMENT ROOMS: 2 facial rooms, 1 massage/couple room