Free Webinar Training From Shortcuts

By Lauren Salapatek | 01/21/2013 11:38:00 AM

 

Free business-boosting webinars crafted to help salons push up revenue and attract high-yield clients will be offered from Shortcuts every month during 2013. Twice a month, experts in their respective areas will explore ways to work smarter, from how to market effectively to get new clients to how to measure success against similar salons in similar areas.

“2013 includes a lot of client-focused initiatives for Shortcuts,” says Paul Tate, CEO of Shortcuts Software.  “We have webinars in our calendar to help our clients get more from their software system as well as business management webinars for all salons to attend, whether they are a Shortcuts client or not. Each webinar will be run by ex-salon managers and hairdressers who truly get what it’s like to do what we’re teaching from the ground up.”

The webinars kick off with a look at marketing strategies and how to create an in-depth plan for the whole year. In March, participants can learn how to compare how they are doing with others in their area, and understand the benefits of tracking their business.

With each consecutive event, salon owners will build greater insight on how to exploit the massive potential of salon technology, using data to prime marketing campaigns and drive up sales. Salons can check out all of the webinar topics and registration links on the IT Suits You Site now prior to launch in January: http://itsuitsyou.shortcuts.net/salon-business-training/events

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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