KeKei Salon & Beauty Lounge
Owned by: Christie Jean-Baptiste
With collegiate men and women aged 18-25 as its primary target market, KeKei Salon & Beauty Lounge knew mobile access to its information was a must. After launching a successful new website, the salon launched a mobile website and a mobile app that users can download on their phones and use to book appointments and view the menu. With an overall investment of roughly $2,300 in mobile, both sites provide online booking options and deliver a bi-monthly email newsletter in mobile-friendly views.