Renowned colorist, Joico Color Spokesperson, founder of Minardi Luxury Color Care and Beth Minardi Signature shades and co-founder Minardi Perfect Lighting
Beth Minardi has dedicated her career to the elevation of salon coloring to an art form. As an internationally acclaimed colorist, educator and product consultant, she is recognized as one of the world's leading experts in all phases of coloring. In 1986, she opened Minardi Salon which rapidly gained a reputation for excellence in both hair color and design, and in 2011, Minardi took her color practice to the next level by embarking on a “salon within a salon” partnership with the famed NYC Mark Garrison Salon. From 2010 to 2012, she was tapped as Joico’s Color Spokesperson for Vero K-Pak and she joined Joico on other activities including educational classes, instructional DVDs and books. In 2011, this partnership grew to encompass Joico’s management of Minardi Luxury Color Care and in January 2013, Minardi launched the very first line of professional color by a woman. In addition, Minardi has become a true master and teacher, imparting her years of experience and knowledge to countless professionals across the country.
From where does your entrepreneurial drive originate?
I think my entrepreneurial spirit was always a part of me. My grandfather came to this country when he was fourteen years old and founded his own wholesale foods business almost 100 years ago. My dad had been president of a steel company, and in his early fifties, decided to invest and manage his own business. I loved corporate life, but felt that my drive to get things done in my way must have driven people crazy! I always knew I would wind up where I am, one way or another. My daughter has this same spirit.
As you grew your company/brand, what “ah-ha” moments of clarity helped you shape its future course?
When I was introducing my product line—the “ah-ha” was that I needed to stick completely to what I know—hair color. I also knew that color had to be taught differently, and that we needed to do a better job and reach people in a different, very supportive way.
As you shaped your company, what have been some of the biggest stumbling blocks?
Many of my stumbling blocks came from fear of failure. I also had a very clear vision of how I thought it best to proceed, and was at a crossroads. Several manufacturers asked me to join them. I went back and forth in my own mind, but in the end, made the best choice by going with Joico.