WITH ITS 2011 THEME, the Professional Beauty Association’s Symposium, held July 30-August 2 at Mandalay Bay Resort and Casino in Las Vegas, will encourage participants to “Be More Intelligent.” Keynote speakers and finely tuned workshops combine with high-profile networking time to offer salon professionals the wisdom to advance both their careers and beauty businesses. SALON TODAY invited each Symposium presenter to give us a preview of the wisdom they’ll share:
Graham is the author of the book, You Can Make It Happen: A Nine-Step Plan for Success, and a frequent motivational speaker. Graham’s motivational presentation will help owners focus on achieving success in life and business. “Individuals hold the power to their success or failure, and establishing your identify is the first step toward leadership,” he coaches. “If you want to lead others, you have to lead yourself first by claiming your identify.”
In “What’s the Formula for New Client Retention,” Baker, vice president of Head Shoppe Company, will share a proven training system to begin increasing new client retention. And, his “Are Your Vital Signs In the Zone?” presentation shares the vital signs that a salon’s staff need to focus on, how to maintain the zone state of mind, and key industry benchmarks on clientele development.
“Salons are missing 71 percent of their opportunities, but there are easy ways to reach this untapped potential,” says Kuhn, founder of Qnity. Through his Stylist Coach program, Kuhn offers easy-to-follow tools and practices to help you gain growth from your team, inspire and retain staff, teach business to ‘creatives,’ and develop a fasttrack for senior and master staff.
Through real salon and spa case studies, Shepperly, an industry author, consultant and educator, will show owners how to “Build a Thriving Culture in a Changing Economy.” “Attendees will gain ways to help manage the inevitable challenges businesses face with blended team generations, diverse client demographics, new marketing channels, and the expanded skill sets required of today’s top leaders,” she says.
Culture is the key to success at Zappos.com. By focusing on your employees and customers, good companies can become legendary companies. Naughton, who serves as Zappos’ speaker of the house, will teach owners how to implement culture and stay relevant to both employees and customers.
To improve your results, authentic, courageous, clear conversations are key. Through a working module focused on measurable results, Buchanan, owner of Scott J. Salons and Spas, offers three take-home ideas, four objectives and the seven principles of Fierce Conversations.
Learn what it takes for a stylist to make more than $100,000 a year. As a leading stylist and educator for Van Michael Salons, Harry Wood developed the “Six Figure Hairdresser,” a program that offers practical steps for stylists to build more rewarding careers and achieve their financial dreams.
In addition to being a civil rights and employment- related litigation owner, Bledsoe is married to a salon owner. His attendees will gain a better understanding of how to look at growth, as it relates to the beauty industry via the legal system. Learn about human resources and compliance and how to protect and help your business prosper.
Through her unique, interactive program, Valenzuela will enlighten salon owners, managers and front desk professionals about the possibilities of new revenue through the efforts of the front desk with upgraded customer-service techniques, enhanced sales skills, and learning how to support the stylist’s business. Valenzuela is the founder of Crystal Focus Salon Coaching and a partner in Summit Salon Business Center.
For more information and for tickets, visit probeauty.org