CELEBRATE INNOVATION. Clients always want what’s new and are looking for faster, more effective solutions to their beauty challenges. This year, many brands have pulled out all stops to create excitement and opportunity in the salon. Explore this special HOLIDAY issue for innovation tips and techniques, and ask your sales or store consultant to point out the latest additions. According to a survey by Paul Mitchell, 64% of women want to try new products and 50% rely on their stylists for advice.
ATTRACT NEW CUSTOMERS; CREATE MORE BIZ WITH EXISTING ONES. The consumer who visits your salon during holiday is often a different shopper than those regular clients who come all year. Promote your salon as a holiday destination by offering gift certificates and holiday packaged products and tools. Reach out to businesses in your community and offer special gifting programs for them to extend to employees and best customers, too.
MAKE MEN A PRIORITY. Guys are into grooming like never before, with the trend drivers ranging from retro styling to classic barbering techniques to the beard surge, and even World Cup soccer making an impact. Be sure you stock up on plenty of options for men, and don’t forget to promote as gifting options for the men in your female clients’ lives.
OFFER THE GIFT OF THICKER, FULLER HAIR. Another escalating salon trend is demand for thinning hair solutions for both men and women. New launches and treatments, and new technology abound. Ask your sales consultant for recommendations for gift packages and specialized products within popular lines.
TALK UP TOOLS. Research shows 7 of 10 appliance sales happen in November and December. Be sure your salon is ady for the boost! Irons and dryers make great gifts and the assortment of limited edition and holiday packaged professional salon options makes it easy to capitalize.
MAXIMIZE THE MINIS. Holiday looks require extra “on-the-go” attention. Stock up on special minis, especially in styling and finishing, and position as must-have essentials for the party night purse or travel bag.
MAKE A GREAT FIRST (AND LAST) IMPRESSION. The holidays are a great time to recharge your reception area, both the physical merchandising and experience space. Double-check your team’s processes and procedures for check-in, take-home recommendations, add-on service referrals, etc. Don’t forget to give prominent placement to signage and merchandising centers at front desk for gift certificates and impulse retail items such as nail polish, lotion and lip gloss.