Wella Professionals' 2012 Trend Vision Finalists Announced!

By Lauren Salapatek | 07/17/2012 11:46:00 AM


UPDATED NEWS FROM 7/30/2012: The WINNERS were announced for the 2012 Wella Professionals' North American Trend Vision Awards on Sunday, July 29, 2012. To watch a full re-cap of the event, visit www.modensalon.com/natva. To see a complete list of the WINNERS who will be be selected to represent North America against 52 other countries at the International Trend Vision Awards in Madrid, Spain this October, CLICK HERE

Wella Professionals' 2012 Trends: Blaze, Grace, Celeste, Roxy. NATVA FINALISTS NEWS FROM 7/17/2012: Wella Professionals has officially announced the most visionary finalists for North America who have been chosen to compete at the North American Trend Vision Awards in Los Angeles, California.  

(See entire list of finalists below PLUS photos!!)

On Sunday, July 29, 2012, top hair professionals from the US and Canada will gather at L.A Live between 6:30 p.m. and 10 p,m, for the North American Trend Vision Awards. All of the looks will be critiqued by a panel of highly regarded judges in the hair industry, including celebrity stylists to the stars Thomas Dunkin, Janine Jarman, Jennifer J and MODERN SALON'S own West Coast Editor, Anne Moratto. The event also includes runway hair shows by the Sebastian Professional, Nioxin and Toni & Guy creative teams which interpret the Wella trends.

The stylists will compete as they interpret the released Trend Vision trends, as curated by the Wella Professionals Creative team. Only two will be selected to represent North America against 52 other countries at the International Trend Vision Awards in Madrid, Spain this October.

The trends that are interpreted each year are created by Wella Professionasls Creative Team, including Global Creative Directors Eugene Souleiman and Josh Wood, who forecast four of the most cutting-edge trends each year. 

The North American Trend Vision Awards will be streaming LIVE on www.modernsalon.com/natva. The event will be co-hosted by MODERN SALON'S Alison Shipley, and Editor of FIRST CHAIR.

To buy your tickets or find out more about Wella Professionals' Trend Vision 2012 hair styling competition, visit http://natva2012.com.



Nicole Obert

Carrera Bailey

Paul Awh

Kenneth Collins

Heather McGowen

Anthony Cress

Miriam Ruiz

Matthew Hom

Olga Shamatrina

Hannah Cook

Brenton Lee

Clayton Beck

Kelsey Deuel

Patricia Perez

Aisha Bashman

Kara Stiverson

Darla Glover

Gloritza Aviles

Jamie Ferero

Karen Martinez

Mary R. Bismonte




Michelle Porowski

Philip Ferreira  

Caroline Lavoie 

Jessica Gauvin 

Suzanne Pack 

Virgina Micolucci 

Mujda Sultani

Jade Francoeur

Kimbery Hoang

Sabrina Tremblay

Stephanie Bilas

Tea Serbec

Mathieu Hubert

Remi Cardin






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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