NovaLash Lower Extensions

By Lauren Salapatek | 05/10/2012 9:38:00 AM

 

The Lash Co.
Houston, Texas

OWNER: Sophia Navarro and Sophy Merszei
DESCRIPTION: For longer, thicker, darker lower lashes
PRICE: $60 for initial set/$30 for touch-up
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: NovaLash advanced certified extensionists
PRODUCTS/TOOLS NEEDED: NovaLash Natural or Curly Curl extensions, Sensitive Eyes Lash Adhesive, NovaLash Dumont Forceps
HOW IT’S MARKETED: Most new clients come in for a full-set of lash extensions (doesn’t include lower lashes). After a few visits clients become interested in add-on services to amp up their lash look. For this reason, the salon has advertised the lower lash service to current clients only, but with the Twiggy lower lash look coming back we are now marketing to outside clients.
AVERAGE SOLD PER MONTH: 50 sets

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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Jane    
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Katy  |  May, 15, 2012 at 03:08 PM

This is very dangerous! You should never do lower lashes because you have to apply them with the eyelid open - extremely dangerous and a high risk of poking someone's eye out. Eyelid should ALWAYS be closed. As a beauty professional, I can't believe this is being advertised.