American Male
Reading, Pennsylvania

OWNER: Jessica Hammel
DESCRIPTION: Includes hand-detailing package, quality grooming experience (hair cut), paraffin hand treatment, 10-minute upper-body and neck massage, and a gift of American Crew Classic Cologne.
PRICE: $70
LENGTH OF SERVICE: 1½ hours
WHO PERFORMS IT: Stylists (all stylists cross-train)
PRODUCTS/TOOLS NEEDED: Redken for Men, American Crew
HOW IT’S MARKETED: Recommendations to wives, guys see other guys doing it, gift certificates, upselling, website, menu
AVERAGE SOLD PER MONTH: 15