A general consensus would say that men want to be in and out of the salon fast while getting quick and easy services that offer instant gratification. A great way to get your male clients coming back is to offer them an add-on service, where they will see and feel instant results.
A hit at Kasai Hair in San Francisco, CA, and Izzazu Salon, Spa and Serata in Wexford, PA, René Furterer’s three-step express salon hair plumping service for hair cut clients takes only 10 minutes and gets your male (and female!) clients out of the salon with hair full of volume—fast. Celebrity stylist John Vella, Artistic Director of Izzazu Salon & Spa in Pittsburgh, offers MODERN his steps on how to conduct this add-on service.
STEP 1: Apply René Furterer COMPLEXE 5 regenerating plant extract to cleanse and tone the scalp and help to strengthen hair. Start at the nape of the neck, work into the crown and end in the temple area.
STEP 2: Complete a five-minute mini massage to work in the product and relax the client.
STEP 3: Shampoo hair with René Furterer TONUCIA toning and densifying shampoo to help plump up weak, skinny hair.
STEP 4: Apply René Furterer TONUCIA redensifying serum, a leave-in formula clinically proven to improve the diameter of the hair shaft. Apply directly to the scalp and lightly massage in and work through hair.
STEP 5: Continue with a hair cut service, and recommend products to help your clients upkeep their look outside of the salon.