America’s Beauty Show, “Social” Wrap-Up!

By Kelly Ehlers | 03/13/2013 5:10:00 PM


It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.

(Side note: not sure what Storify is? Stay tuned, we’ll profile this social media curation tool in an upcoming blog)

From giant QR codes and a life-sized interactive iPhone at the Wella Professional booth to Cosmoprof's "Facebook Superhero Wall" there were many visual representations of social media's viral power throughout the show floor. In fact, I even noticed an interactive mobile text-to-enter coupon program in action (shout out to Sam Villa and team!). It was truly amazing to see all of the unique ways social media has started to infiltrate our industry – kudos to all of the manufacturers and individuals for hopping on the social bandwagon.

In addition to the activities on the show floor, I also had the opportunity to share my knowledge on social media at two separate events. This year, Fabio Sementilli, Creative Director for Wella, created an “Industry All-Star Panel” that was held Saturday night before the ABS BeautyBASH event. I was honored to be among industry experts such as Mark Hayes (Sassoon), Tracey Hughes (Tracey Hughes Education), Richard Ashforth (Saco), Jan Arnold (CND/Shellac) and my friends Randy Taylor and Gerard Scarpaci (Hairbrained), where I shared our Style Sync social media equation on how to properly build your social persona. And – another side note – have you checked our

Our team also hosted an incredible social media training class where we explored the emotional, technical and promotional aspects of generating success with social media. Stylists from all over the country participated and shared their experiences! 

It's amazing to see the salon industry exploring the different benefits of social media and we cannot wait to see where social media will take the industry in the next year! In fact, who’s ready for #ABS14?

Style Sync takes on ABS 2013

Phew! ABS 2013 was QUITE the adventure! Here is a recap via tweets, Facebook posts, Instagram images, and vine videos!

Storified by Style Sync· Wed, Mar 13 2013 14:53:15

#ABS13 prep night....can't wait! @toddlaabs, @StyleSync and crew!Evoke Brands
#ABS13 here we come....@stylesync team and #evokebrands Brands
@modernsalon looking great as always! #beautymob @stylesync Brands
It was great to connect with our Modern Salon Family! 
I second that! A SIMPLY amazing show! RT @mulhernmaggie: @ModernSalon an amazing ABS in Chicago. Lovin Moderns booth. Brands
@NickEducation in action with @wellausa during #abs13!! Brands
Kelly was asked to participate in an "All Star Panel" on Saturday night with Mark Hayes, Richard Ashforth, Jan Arnold, and Gerard Scarpaci & Randy Taylor.
Pre-BASH all-star trends panel starts at 5pm in room 190b. It's free and all are welcome! #ABS13Americas Beauty Show
Loved being on #abs13 all-star panel with Jan! She's amazing! RT @modernsalon: Jan Arnold founder of CND's mani Brands
Such a fun panel! #abs13 industry all stars! #social @stylesync fabstyle @modernsalon Brands
At the #ABS13 All Star Panel with #hairbrained & fabstyle #LuckyNerds Hair Nerds
#Nerdstalking the All Star Panel Hair Nerds
Paparazzi!!! #ABS13 Hair Nerds
#Abs13 #allstarpanel #hairbrained #Evoke #fabiosementilli Hair Nerds
Thank you to the Hair Nerds for posting a Vine of Kelly's segment! 
@hairbrainedme so fun sHaitng with you guys on the #ABS13 all-star panel! Looking forward to the future! @StyleSync #socialEvoke Brands
RT @kellyehlers: Loved being on #abs13 all-star panel with Jan! She's amazing! RT @ModernSalon: Jan Arnold founder of CND's mani...Style Sync
@hairbrainedme I gave you a BIG shout out during my #socialmedia class on Sunday! Expect some new members coming your way! @stylesync #ABS13Evoke Brands
It's almost time! @kellyehl #abs13 #stylesyncStyle Sync
#abs13 #stylesync @kellyehlers Sync
And let's get started!! Sync
It's not a question of if we do social media in the beauty industry, it's how well we will do it. #beautymob Sync
Shout out to our #fotohefe in the class! #beautymob #stylesync @kellyehl #abs13Style Sync
What a great class! #beautymob #stylesync #abs13 Sync
#daymaker! #abs13 @stylesync and evoke brands class! Brands
Thx so much! Let's stay connected! RT @wipdowntown: @kellyehlers Social class was #great #Chicagohairshow thanks! #guyinthefrontrowEvoke Brands
#stylesync #abs13 #beautymobStyle Sync
New friends! #abs13 #beautymob #stylesyncStyle Sync
Hanging with the cool kids... anthonycole1023 & Omar Antonio of sebastianpro and @wellahairusa #abs13! Brands
Psssst...look for a Style Sync blog on Modern Salon and Salon Today soon featuring Anthony Cole! 
Another #socialpitstop at #abs13! The @cosmoprof #facebook wall! #beautymobStyle Sync
#beautymob #abs13 #cosmoprof #stylesyncStyle Sync
Super stance! #stylesync #abs13Style Sync
Giant iPhone at the #wella company booth! #abs13Style Sync
#abs13 cabby eating fried chix driving in the rain rocking Madonna....just a normal Sunday! Brands
Survived my first hair show, how fun! Looking forward to next year! #beautyMOB #abs13 Hickey

As always, feel free to contact me at: with any questions or comments.

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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Report Abuse  |  March, 14, 2013 at 07:26 AM

wow beautiful work by Kelly. I like your site, good work. Cheers

Kelly Ehlers    
March, 20, 2013 at 10:18 AM

Thank you so much, Jia!!