Home > Features > 50 Services - 10 Client Markets > Trendsetters > The Beach Wave

The Beach Wave

By Lauren Salapatek | 05/10/2012 9:36:00 AM

 

The Director’s Cut Salon
Jefferson City, Missouri

OWNER: Jamie Waier
DESCRIPTION: This unique application and gentle formula contains no Thio, and utilizes Cysteamine, a natural amino acid, to realign the hair’s internal bonds to create a soft sensuous wave. This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids, which strengthens, protects and adds shine.
PRICE: $70
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: stylist
PRODUCTS/TOOLS NEEDED: Clarifying shampoo, tail comb, sponges or bending rollers, beach wave solution, beach wave curl enhancer
HOW IT’S MARKETED: Offered to clients when they ask about perming their hair but just want a slight wave. Facebook, website.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 

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Kristine    
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Brandon, FL  |  June, 13, 2012 at 05:59 PM

Hi! How does this work to create the waves? Do you wrap in the rollers with wet product or do the treatment first, and then wrap the rollers to "set" the hair after it's dry?


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