The Beach Wave

By Lauren Salapatek | 05/10/2012 9:36:00 AM

 

The Director’s Cut Salon
Jefferson City, Missouri


OWNER: Jamie Waier
DESCRIPTION: This unique application and gentle formula contains no Thio, and utilizes Cysteamine, a natural amino acid, to realign the hair’s internal bonds to create a soft sensuous wave. This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids, which strengthens, protects and adds shine.
PRICE: $70
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: stylist
PRODUCTS/TOOLS NEEDED: Clarifying shampoo, tail comb, sponges or bending rollers, beach wave solution, beach wave curl enhancer
HOW IT’S MARKETED: Offered to clients when they ask about perming their hair but just want a slight wave. Facebook, website.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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Kristine    
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Brandon, FL  |  June, 13, 2012 at 05:59 PM

Hi! How does this work to create the waves? Do you wrap in the rollers with wet product or do the treatment first, and then wrap the rollers to "set" the hair after it's dry?