NovaLash Lower Extensions

By Lauren Salapatek | 05/10/2012 9:38:00 AM

 

The Lash Co.
Houston, Texas

OWNER: Sophia Navarro and Sophy Merszei
DESCRIPTION: For longer, thicker, darker lower lashes
PRICE: $60 for initial set/$30 for touch-up
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: NovaLash advanced certified extensionists
PRODUCTS/TOOLS NEEDED: NovaLash Natural or Curly Curl extensions, Sensitive Eyes Lash Adhesive, NovaLash Dumont Forceps
HOW IT’S MARKETED: Most new clients come in for a full-set of lash extensions (doesn’t include lower lashes). After a few visits clients become interested in add-on services to amp up their lash look. For this reason, the salon has advertised the lower lash service to current clients only, but with the Twiggy lower lash look coming back we are now marketing to outside clients.
AVERAGE SOLD PER MONTH: 50 sets

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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Jane    
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Katy  |  May, 15, 2012 at 03:08 PM

This is very dangerous! You should never do lower lashes because you have to apply them with the eyelid open - extremely dangerous and a high risk of poking someone's eye out. Eyelid should ALWAYS be closed. As a beauty professional, I can't believe this is being advertised.