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Texture

Chris Rock’s Good Hair documentary shed some light on just how serious African American women are about their hair, and how much they are willing to pay for it. According to the film, 30-34 percent of all hair care products sold in the United States are purchased by African American women, and the sales of the hair weave makes up 65 percent of all hair-care services. Many salons are responding to the emerging trend toward natural texture by becoming texture experts.

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Softening Treatment

By Stacey Soble | Updated: 05/10/2012 1:14:00 PM
Ouidad's signature treatment to soften out-of-control curls, making them maintenance free and healthy looking.
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Microbraids

By Stacey Soble | Updated: 05/10/2012 1:09:00 PM
A braiding service that provides clients with a natural alternative and a confident style.
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Brazilian Keratin Treatment

By Stacey Soble | Updated: 05/10/2012 1:02:00 PM
A smoothing service that infuses keratin into the hair cuticle, eliminating up to 95 percent of frizz and curl from hair.
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Hair Straightening (CHI Transformation System)

By Stacey Soble | Updated: 05/10/2012 12:56:00 PM
A transformative service that creates silky hair from curly, coarse and dry hair.
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Women's Design Cut

By Stacey Soble | Updated: 05/10/2012 12:47:00 PM
Developed especially for curly girls, this dry cut based on Deachan's revolutionary method allows stylists to sculpt each client's individual look and style.
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