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The Malibu Makeover

By Lauren Salapatek | 05/10/2012 9:16:00 AM

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Jet Rhys Hair Salon
San Diego, California

OWNER: Jet Rhys
DESCRIPTION: Helps you to achieve healthy, shiny hair and the perfect canvas for color in two simple steps.
PRICE: $45
LENGTH OF SERVICE: 20 minutes
WHO PERFORMS IT: “Jet Rhys Assistants (called New Talent) prep the hair for the hair color and cut services. The hair is purified and normalized from root to tip. The added bonus? The revenue generated from this service is pure profit plus it affords the salon its assistants.”
PRODUCTS/TOOLS NEEDED: The Malibu MakeOver by Malibu C, including one Crystal Gel Natural Wellness Treatment and one Miracle Repair Treatment.
HOW IT’S MARKETED: website, word-of-mouth
AVERAGE SOLD PER MONTH: 45-65

Spring 2011

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ABOUT THE AUTHOR: Lauren Salapatek

LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

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