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Camo Color

By Lauren Salapatek | 05/10/2012 9:19:00 AM

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Capelli’s Gentlemen’s Barbershop
Seattle, Washington

OWNER: Simone Loban
DESCRIPTION: Demipermanent color service for men who want to brighten up their hair and add a little depth without that all-over color look. Demipermanent color that camouflages gray and fades gradually between 3-5 weeks.
PRICE: $40
LENGTH OF SERVICE: 10-15 minutes (lunch break service)
WHO PERFORMS IT: Stylists and colorists
PRODUCTS/TOOLS NEEDED: MiN New York, Redken for Men
HOW IT’S MARKETED: website, up-selling during consultation
AVERAGE SOLD PER MONTH: 40-50

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ABOUT THE AUTHOR: Lauren Salapatek

LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

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