Where it's at: Perfect 5th
Mooresville, North Carolina

Owner: Suzie Bond

Description: Color is applied from scalp to ends for gray coverage and to give the client a more youthful, fashion-forward look.

Price: $66-$91 depending on the level of the colorist performing the service.

Length of service: 1½ hours

Who performs it: Colorists

Products/tools needed: INOA Supreme

How it’s marketed: “We don’t market this service outside of the salon, but for these clients, many of whom are over 60, we provide a gift of AGE Supreme shampoo and a masque to use at home. We enter them into a monthly drawing to win a free 16-oz. bottle of the shampoo.”

Average sold per month: Probably more than 60 percent of the retouches we do are with INOA Supreme.

Foundation Color