Where it's at: Cole Stevens Salon & Day Spa in Washington, D.C.
Owners: Diane Cole Stevens
Description: A facial for the scalp, which exfoliates and removes fatty acids, sebum and other dead skin cells.
Length of service: 15 minutes
Who performs it: Stylists
Products/tools needed: Nioxin Scalp Renew, Nioxin 3-part system recommended for clients’ hair type, gloves, rattail comb
How it’s marketed: word of mouth, consultations, tweets, Facebook
Average sold per month: 50